DesignLife: April 2017

Logos with Hidden Symbolism — I don’t think these were mentioned. At least not most of these. (I’ve tried not to list the ones already listed here).

(*Note: The reason I didn’t add any detail to some of these below, and only just a few, is because I was sure that you’ll be able to figure out on your own. I’ve added links to some of the original Graphic Designers. All main sources are at the botom. Also not all brands/Logos listed below are widely famous.)

1. Backspace

Just looking at the logo makes you want to press “backspace” and correct the typo. (Designer: Joe Prince)

2. Hope for African Children Initiative

At first glance, this logo appears to simply be the geographical outline of Africa. If you look more closely, you can see that this outline is actually created by the contours of two people – an adult and a child.

3. Barcode

Notice that the word “bar” is darker.

4. To beat or not to beat?

The question mark is made of a belt.

5. Bipolar

The Logo depicts ambiguous emotions.

6. Bird

Letter “B” is also a bird. (Designer: Peter Vasvari)

7. Cafe Click

Coffee steam is made of mouse pointers

8. Chick-fil-a

The Chick-fil-a logo incorporates a chicken into the C. Although this isn’t very hidden, it is still very clever.

9. City Direct

“Notice how the space around the plane forms the letters C and D.”

10. Elefont

There’s an elephant trunk inside the letter “e”.

11. Circus of Magazines

Circus of Magazines is an online marketplace for magazines. It combines an open magazine and a circus tent in order to represent the online community and by extension the website, a place where magazine lovers gather to buy, sell and exchange magazines.

12. Families

Those 3 letters in the middle ‘i’, ‘l’, and second ‘i’ represent a family (father, mother and a child, or 2 fathers and a child in some countries).

13. F*ck!

A bit provocative logo against nazism and racism.

14. Newman

The reversible Newman logo is simple yet classy. Upon first look, this logo for a French clothing company doesn’t look groundbreaking. But it does have a bit of a visual trick. If you look closely, you can read the logo the exact same way upside down. This implies that the company is innovative and their clothing can serve multiple purposes.

15. Half

(Designer: wunjo)

16. Iron Duck

A hanger looks like a duck. (Designer:Siah Design)

17. AG Low

AG Low, a construction company, has a simple logo. It spells out the name of the company — though in a unique way. It’s laid out to look like the floorplan of a home.

18. Killed Productions

Letter “i” is lying as if it was killed. (Designer:Ethereal)

19. Mosleep

Mosleep is an organization of doctors that deals with people having sleeping disorders. The logo is their intial ‘M’ that was designed to also look like a bed. (Designer:Muamer)

20. Mr.Cutts

The scissors are transformed to look like a face with glasses and mustache. (Designer:Tabitha Kristen)

21. Gamecube

Gamecube’s logo is very interesting to look at, and for good reason. Not only is it a cube within a cube, but the outer cube forms a ‘G’ around the inner cube, leaving a ‘C’ in the negative space.

22. Pencil

Letters “i” and “l” form a pencil. (Designer:reghardt)

23. Push The Bottle

You can see a hand pushing a button inside the bottle. (Designer:Hemisferiod)

24. Shocked

The socket’s expression says it all. (Designer:Fogra)

25. Sushi

Letter “H” looks like chopsticks picking a sushi. (Designer:Type08)

26. Threesome

27. Twins

Letter “N” looks like number 2, symbolizing twins.

28. Up

An arrow showing up forms a letter “u” and also has a hidden “p” inside.

29. Wine Searcher

It looks like eyeglasses binoculars and bottles of wine at the same time. (Designer:Itsgareth)

30. Greenlabs

Greenlabs, a digital marketing and web solutions company, uses a tree as their logo. This accentuates the ‘green’ aspect of their brand, but what about the labs? The crown of the tree is actually a brain, which represents the intelligence of their staff.

31. Black Cat

Letters “c” are also cat’s eyes. (Designer: vasvari)

32. Bee

A swarm of bees forming a “B”. (Designer: AlexanderSpliid)

33. Web Girls

The mouse cursor and the dot forms a sign of a female. (Designer: scala_humana)

34. Invisible Agent

There’s a hidden tie in the logo. (Designed by AlexWende)

35. Night Golf

The golf ball is lit like a moon. (Designer: MikeyMike)

36. Found Customer

The missing puzzle part is also a pictogram of a human. (Designer: Matto)

37. Missing

Both letters “i” are missing. (Designer: JoePrince)

38. Airtime

The clock’s arrows are also a plane. (Designer: firebrand)

39. Catch Me!

Falling man and hand at catch moment. (Designer: Matto)

40. Book Cover Cafe

The book is shaped like a cup of coffe. (Designer: Macarotti)

41. Bird Love

Logo created from a B and L forms a heart and 2 birds. (Designer: Logomotive)

42. Boxsit

Box + Chair. (Designer: Logomotive)

43. Cloud Corner

Cloud server company, it’s like having your private “corner” in the cloud. (Designer: peclat)

44. Code Fish

The fish is formed of various computer symbols. (Designer: mabu)

45. Cowbra

Cow + zebra. (Designer: Tom Merckx)

46. Moon

(Designer: JoePrince)

47. Crowd

A logo that stands out from the crowd. (Designer: !mude)

48. Impotence

Letter “i” has some problems standing up. (Designer: mabu)

49. Wiesinger Music

Letters “w” and “m” look like piano keys. (Designer: Patrik A.)

50. Fly

Letter “f” is rotated to look like a plane. (Designer: holajoan)

51. Dolphin House

There’s a dolphin’s flipper cut out of the square. (Designer: Ico Design)

52. Coffee Night

There’s a moon shape made of coffee foam inside the cup. (Designer: azdesign)

53. Doghouse Brewing

Logo for a brewing company targeting adult male screw-ups who feel they’ve been put in the “doghouse.” (Designer: JohnBoerckel)

54. Ocular Ink

Drop of ink + glasses. (Designer: OcularInk)

55. Egg

Letters “g” are made of eggs. (Designer: creattica)

56. Unarmed

Literally unarmed silhouette of a man. (Designer: JoePrince)

57. Fishop

Fish Silhouette. (Designer: Levogrin)

58. Wine Forest

If you look more carefully, you should also see 3 bottles of wine. (Designer: jeriahblau)

59. X-Mas

There’s a hidden Christmas tree inside the letter “X”. (Designer: Dalius Stuoka)

60. FoodPhotoBlog

The lens of the camera is also a plate. (Designer: Siah Design)

61. Handy Dog

Dog’s silhouette made with a hand. (Designer: makarevichyana)

62. King Fish

If you take a closer look at the crown you should see 4 fishes. (Designer: Emil Hartvig)

63. Uptown

The houses are actually arrows pointing up. (Designer : mister jones)

64. Coffee Cup

Logo for coffee house Coffee CUP where high quality coffee is served. Notice that logo of coffee cup is made of letters “CUP”. (Designer: Jan Zabransky)

65. Next

Letters “e” and “x” form an arrow. (Designed by Robert Butkovic)

66. Seeds

The letters look like little seeds, and letter “d” is already sprouting up . (Designed by by dotflo)

67. Random

Applies the concept of “luck of the draw” of gambling by incorporating slot machine imagery into the typography. (Designer: logocafe)

68. Pause

This logo is created for Pause Fitness world, and the letter “u” looks like a pause symbol. ( Designer: Volkan Eksi)

69. Portrait Photos

There’s a man’s silhouette inside the camera. (Designer: Atakan Seçkin)

70. Panda Communications

If you look more carefully, you should see that letters “p” and “a” are also panda’s eyes. (Designed by: Nido)

71. VinoPiano

Vine glasses also look like piano keys. (Designed by Mootto Studio)

72. French Bakery

French bread is also a letter “F” (or other way around). (Designed by: milash)

73. Steps

(Designed by: Jason Sanzone)

74. Freedom

A part of letter “m” flies away like a free bird symbolizing freedom. (Designed by Jens Wickelgren)

75. DoDo Grill Restaurant

Company name “DoDo” looks like meat skewers. (Designed by Dalibor Novák)

76. Babelfish Legal

Logo for a law office from Netherland. (Designed by Rokac)

77. Martini House

There’s a hidden house between two martini glasses. (Designed by: EBrown)

78. Infinite Love

(Designed by KonradK)

79. Drop

(Designed by lboi)

80. Art Sharks

The top of the brush looks like shark’s fin. (Designed by dzineden)

81. DG Fishing

There’s a hidden fish between letters “D” and “G”. (Designed by contrast8)

82. Cloved

(Designed by contrast8)

83. Unlock

(Designed by cleber)

84. Octopus Caffe

(Designed by contrast8)

85. Golf

Logo for the golf outing promotions in Nevada, USA. (Designed by Type08)

86. Cinema Cafe

(Designed by Muamer)

87. Light Bureau

(Designed by D4design)

88. Wurst Fabrik

There are two hidden sausages inside the logo. (Designed by 321visual)

89. Mummy

The whole logo looks like a lying mummy. (Designed by hemisferiod)

90. Happy Quote

Quotation mark looks like a side view of happy face. (Designed by mabu)

91. EcoHouse

For green campus living. (Designed by Myco)

92. Orange Cat

Letters “O” and “C” form a cat. (Designed by grabarz )

93. Backword

(Designed by mabu)

94. Animal Search

Bird’s head is also a magnifying glass. (Designed by nickhood)

95. Crayne Locksmiths

(Designed by princehat)

96. Illusion

(Designed by Anthony Lane )

97. Knife

Letter “f” looks like knife with a drop of blood. (Designed by cleber)

98. Height

There’s a hidden “H” between the two arrows. (Designed by strizhart)

99. Lochness

(Designed by Navy Blue Design)

100. Motion

There’s a hidden “M” inside the logo. (Designed by Nick Hood)

101. Bread & Breakfast

The coffee inside a cup looks like a loaf of bread. (Designed by Strudel Design )

102. Arrow

(Designed by cleos)

103. Fit

A hidden “i” between the letters “f” and “t”. (Designed by Radomir Tinkov)

104. Delta Airlines

An airplane and the greek letter “delta”.

105. Bird Love

This logo for a Vietnamese coffee shop is very simple. It’s black and white, the typeface is a classic serif, and the heart symbol is clean. This reflects the integrity of the brand and its dedication to classic vietnamese coffee, as well as their love and passion for it. Hidden away in the heart are two flying birds, bringing in its namesake.

106. The Swan and Mallard

The Swan and Mallard restaurant logo takes the idea of visual mastery to another level. Not only is there a black mallard hiding in the negative space of the swan, but the swan forms an ampersand. If the mallard was placed in another area, it wouldn’t have been possible to create the ampersand so cleanly. The logo is clean and elegant, giving you a taste of how your experience would be in the restaurant.